I’m Faye, a Product Design Lead at JP Morgan Chase with 10+ years of driving exceptional digital experiences across e-commerce, PaaS, and mobile platforms. I specialize in solving complex problems and creating intuitive, high-impact products that delight users and set industry standards.

Previously at Samsung Electronics America.

Loyalty Servicing Dashboard

Reinvent Amazon’s Luxury Stores

Client: Amazon Fashion
Designed a visual experience grounded in psychology and neuroscience to guide user perception, evoke emotional engagement, and help visitors intuitively understand what it means to be part of the Amazon brand.

Streamline Site Navigation

Client: Samsung for Business
This project shifted the site from a solution-oriented to a product-oriented navigation structure, mapping business needs to relevant product categories and industries to deliver more tailored user experiences. I took a mobile-first approach to prioritize content and navigation based on user mental models and real-world behaviors.

Client: JP Morgan Chase
Designed a brand-new dashboard grounded in user needs, prioritizing the most critical customer information and improving efficiency by accelerating common workflows through intuitive quick-action controls.

The Future of Selling Experience

Client: Samsung for Business
This project focused on building a successful B2B eCommerce experience through close collaboration with Sales and Support teams, continuous user research, and data-driven insights. By deeply understanding customer questions across the buyer journey, we iteratively evolved the experience and measured success to support ongoing digital transformation.