Revitalizing the Shopping Experience

Role: Designed exterior & interior design concept, wayfinding system & signage, created paper prototype.

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Scotts Square in Singapore

Scotts Square is a luxury shopping mall and residential complex in Singapore. The residential and retail components are designed to create a harmonious balance between functionality and elegance, further enhanced by a cohesive and comprehensive wayfinding and signage system. The concept explores various combinations of forms and materials that seamlessly integrate with the architecture, improving the visitor experience.

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Wayfinding Design Services is more than just signage, it is a set of experiences working in concert together to assist the user in orienting themselves and navigating to a specific destination. I followed these steps to create a clear system:

  1. Conduct a space audit

  2. Define signage types

  3. Identify graphic elements: typography, iconography and colors

  4. Define graphic layout on signage: types and element settings

  5. Mockup typical installation elevations

  6. Confirm mounting instructions

  7. Create sign location plans

 

Identification Sign: Freestanding
Informs the user when they have arrived at their destination.

Informational Sign: Freestanding and Wall-Mounted
Gives primary information to the user including the location of the bathrooms, when the business closes, and/or how often the area is sanitized.

Directional Signs:
Gives people the direction they need to follow to reach their destination, with arrows pointing to the direction.